Consumer Engagement Marketing in 2018

Author: Stu Harvey | 23 Jan. 2018

We currently live in a world of noisy, flooded, technology-first lives that, compared to our ancestors makes for an almost mind-blowing comparison. Most never could've fathomed the amount of information that an average person in today's world digests in any given day.

This constant bombardment of content on various screens scattered throughout our daily journey seems beneficial and valuable as it is... BUT now more than ever, if the way in which you are trying to reach your customer on their devices timing and relevance is off (even just by the slightest amount), your message will most definitely be overlooked.

Why hold back when it comes to using the most cutting edge technology to market and connect with your customers? Why settle for the status quo when these screens and devices are where all of your customers eye's lay? Time and time again nowadays, there is a common theme with the businesses that succeed in the society of today: they are willing to adapt and therefore they evolve.

So, this is my challenge for you and your business in 2018....Try new channels and ways to get across to your users. Some businesses may not even know that a certain solution or channel even makes sense for their brand until they give it a shot. Find out what technologies and platforms are on the forefront of your space, listen to your customers, and try at least one new way to engage your consumers through new marketing tactics. You're almost guaranteed to find something that works, and being on the leading edge can surely be the difference in your business being left behind and your business being on top.



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