Want to know what's next in the enterprise marketing space? Look no further than big data + artificial intelligence. “AI has the capacity to revolutionize every business in every market sector; its potential is broad and unlimited,” Ron Tolido, CTO for the Insights & Data ...

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1. Location is at the center of every customer's decision. Think about it. Whether you are trying to decide what restaurant you are going to grab lunch at with a colleague, where you are going to stop next to gas up, or making a late night mobile order…. Where you are located as a ...

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We currently live in a world of noisy, flooded, technology-first lives that, compared to our ancestors makes for an almost mind-blowing comparison. Most never could've fathomed the amount of information that an average person in today's world digests in any given day. This constant ...

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  1.     Leverage Local Events- Use local events such as sporting events or concerts to drive potential customers into your locations. For example: offer discounts for after the game if the home team wins! “If the [insert team name] win, celebrate by getting $3 off ...

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In the day of social media directors, email marketing coordinators, digital advertising and SEO specialists, and so on, it is easy for your marketing team to become fragmented across various channels of your overall marketing strategy. Some brands are better than others at aligning goals across ...

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A lot of research goes into starting a company. For us, it was important to get a feel for the specific market we were looking to break into. While we had a combined 10+ years in the mobile marketing and location analytics space, we have nonetheless spent hours upon hours analyzing our own research ...

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